I am sure that you have seen the "Keep Calm and Carry On" posters that have gained some popularity over the last couple years. To provide some background, these posters were designed by the British government in WWII and hung around various cities to keep their people at bay in case of a German invasion.
With that said, one of the hardest things to teach any athlete is the ability to read the defense. Our entire offense is predicated on making the correct read. What we did was take that slogan and edit it to state "Keep Calm and Read Defenders".
Each sport has their own way of teaching this point. One of my favorite Blogs is by Caltech's Men's coach, Oliver Eslinger PHD. He found this article by George Bretherton of the NYT on Peyton Manning and how he reads the defense while in the pocket. Below are the thoughts from his quarterback coach, Frank Reich, on what is going through Peyton's mind:
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